Our Story

Transforming Workspaces, Fostering Sustainability

Creëren voor de hedendaagse werkplekken

Gustav Concept has been making office tools since 2017. We're all about high-quality and practical items for modern workspaces, and we're proud to say our products are used by top companies all over the world.

Our Journey

A New Working Era

In 2017, Christian and Judit, two Austrian innovators, founded Gustav with a clear goal: to transform the modern workspace. After relocating to New Zealand, they noticed a significant gap in office solutions. Christian, as a workplace strategist, was on the lookout for office tools that were not just flexible and mobile, but also creatively designed for the changing nature of work. Judit, a brand consultant, joined him in this endeavor. Together, they embarked on a journey to address this need, leading to the development of Gustav Original – a product that epitomizes our commitment to agile and adaptable work environments.

Our Mission

As the way we work metamorphoses, Gustav stands at the forefront of this evolution. Our mission? To revolutionize the workplace by embracing the power of choice and innovation. We are dedicated to redefining how work integrates into life, offering tools and solutions that bring joy, flexibility, and efficiency to both home and office environments. We strive to empower individuals and businesses to work in ways that resonate with their unique rhythms and needs.

Our Vision

Our vision is to be at the forefront of the workplace evolution, constantly adapting and innovating to meet the ever-changing demands of the modern work environment. We see a future where work is not just a place you go, but an enjoyable, integral part of life. Gustav envisions a world where workspaces are dynamic, sustainable, and centered around well-being and personal fulfillment.

Our Purpose

Our purpose is to make work enjoyable and to infuse every workspace with creativity and comfort. We are committed to crafting solutions that are not only innovative but also empathetic to the needs of our users, ensuring that work is seamlessly integrated into the fabric of life.

Our Promise

Our promise is to deliver unparalleled quality and innovation in every Gustav product. We are dedicated to sustainability, creating durable, long-lasting items that challenge the disposable culture. Gustav pledges to be a friendly, honest, and fun presence in your work life, continually adapting to offer the best solutions for a happier, more flexible, and productive work environment

Join us on a journey where work meets balance, productivity meets sustainability, and where every day is an opportunity to work smarter, in a way that's uniquely yours.

We'd love to hear from you!

If you would like to discuss your project needs, schedule a free 15min consultation below. Alternatively, send us an email at shop@gustavconcept.com or fill in the form below.

For Press Inquiries, please contact us for our Press Kit at judit@gustavconcept.com.

Contact us

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Featured Products

Desk Caddies & Organizers

Our desk caddies and organizers are designed to keep you organized and productive, no matter where you work. Whether you're working from your kitchen table or changing desks every day in an agile office, Gustav has you covered.

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