In 2017, Christian and Judit, two Austrian innovators, founded Gustav with a clear goal: to transform the modern workspace. After relocating to New Zealand, they noticed a significant gap in office solutions. Christian, as a workplace strategist, was on the lookout for office tools that were not just flexible and mobile, but also creatively designed for the changing nature of work. Judit, a brand consultant, joined him in this endeavor. Together, they embarked on a journey to address this need, leading to the development of Gustav Original – a product that epitomizes our commitment to agile and adaptable work environments.

Our vision is to be at the forefront of the workplace evolution, constantly adapting and innovating to meet the ever-changing demands of the modern work environment. We see a future where work is not just a place you go, but an enjoyable, integral part of life. Gustav envisions a world where workspaces are dynamic, sustainable, and centered around well-being and personal fulfillment.

Our promise is to deliver unparalleled quality and innovation in every Gustav product. We are dedicated to sustainability, creating durable, long-lasting items that challenge the disposable culture. Gustav pledges to be a friendly, honest, and fun presence in your work life, continually adapting to offer the best solutions for a happier, more flexible, and productive work environment

Join us on a journey where work meets balance, productivity meets sustainability, and where every day is an opportunity to work smarter, in a way that's uniquely yours.